Retail & Marketing
Use AI-powered spatial intelligence to optimize your retail and marketing strategies. Understand your customers better and make data-driven decisions.
Gain market insights faster with AI
The future success of retail depends on competitive advantages gained from spatial intelligence. Atlas combines collaborative GIS with AI to help your team analyze markets, select sites, and understand customers — without needing GIS expertise.
Demographic Analysis
Understand the demographic makeup of your customers and target new markets. Use AI-powered fields to classify customer segments, enrich location data, and surface patterns your team would otherwise miss.
Gaining insight into your customers' socioeconomic status and purchasing behavior is crucial for making informed business decisions.
Trade Area Analysis
Understanding the spatial context is crucial to commercial success. An inadequate business location can determine success or failure, regardless of the quality of products or services.
Filter your trade area data using natural language — type "locations with household income above $80k and population density over 5000" and Atlas finds them instantly.
Competitive Market Analysis
Losing customers to competitors is costly.
Understanding the products, promotions, and services that appeal to profitable customers in your trade area can foster customer loyalty and prevent cannibalization.
AI-powered analysis with Navi
Ask Navi to find your next best location in plain English: "Show me areas with high foot traffic, low competitor density, and household income above $75k" — and Navi runs the multi-layer analysis for you.
Use AI-powered formulas to compute custom metrics across your store network, and AI fields to enrich location records with market classifications — no spreadsheet gymnastics required.
FAQ
Atlas lets you layer demographic data, foot traffic, competitor locations, and consumer behavior onto a single map — so you can evaluate potential sites with full spatial context before committing to a lease. Ask Navi to run the analysis for you in plain English.
Navi lets non-technical team members run spatial analyses by describing what they need. "Show me all stores with declining foot traffic that are more than 5 km from a competitor" — and Navi builds the analysis automatically.
Yes. Import your store locations and overlay them with trade areas, market penetration data, and performance metrics. AI-powered geocoding handles messy address data automatically, so you get accurate pins without manual cleanup.
Absolutely. Atlas is built for teams managing multiple locations. Map your franchise territory, analyze cannibalization risk between sites, and share market analysis with franchisees through interactive, shareable maps.
